
This week, I delved into Rabbi Zohar Atkins' thought-provoking newsletter, "What Is Called Thinking?" His recent exploration of Jorge Luis Borges' short story, "Funes the Memorious," particularly resonated with me.
The narrative portrays Ireneo Funes, a man afflicted with perfect memory, rendering him incapable of abstraction and generalisation. This condition leads to a profound paradox: while memory is essential, the ability to forget is equally vital for cognitive and personal well-being.
Reflecting on this, I see clear parallels in leadership and personal development. Leaders often accumulate vast experiences and knowledge, but clinging to outdated information or past failures can hinder progress. Embracing 'intentional forgetting' allows leaders to discard obsolete paradigms, fostering adaptability and innovation. As highlighted in an article from Frontiers in Psychology, forgetting is not a malfunction but an adaptive function to suppress information that is no longer relevant.
Moreover, the concept of 'responsible forgetting' suggests that by intentionally letting go of less important information, we enhance our capacity to remember what truly matters. This selective memory is crucial for leaders aiming to maintain strategic clarity and focus. A study discussed by the NeuroLeadership Institute found that participants who actively forgot inconsequential details were better at recalling essential information.
In essence, both Borges' literary work and contemporary research underscore the transformative power of selective forgetting. For leaders and individuals alike, the art of forgetting is not about neglecting the past but about discerning which memories serve our present and future goals. By doing so, we create space for innovation, resilience, and authentic connections.
(Thinking with Zohar Atkins- Stoa Meditation 2022)

Why Personal Development Coaching?
In the fast-paced world of business, staying ahead of the curve is crucial. For many businesswomen, especially those juggling multiple roles, the path to success can feel overwhelming. This is where coaching steps in as a transformative tool. It offers not just guidance, but a roadmap to achieving personal and professional goals. But why should you consider coaching, and what are the real benefits? Let’s explore how coaching can be a game-changer, particularly in enhancing sales, overcoming personal hurdles, and shifting mindsets.
Boosting Business Performance
One of the most immediate benefits of coaching is its impact on business performance. For businesswomen aiming to increase sales and drive growth, coaching provides tailored strategies that are both actionable and sustainable. Coaches work closely with clients to identify strengths, address weaknesses, and develop a plan that aligns with their unique business objectives. This bespoke approach ensures that every minute and penny invested yields significant returns.
Moreover, coaching is a cost-effective solution. Consider the expense of traditional training programs, which often lack the personalised touch that coaching offers. The one-on-one nature of coaching allows for immediate feedback and adjustments, making the learning process more efficient and effective. Investing in a coach can save time and money in the long run by reducing the trial-and-error phase of business growth.
The cost of not seeking help can be even greater. Without the insights and strategies provided by a coach, many businesswomen may find themselves stuck in a cycle of stagnation, unable to break through sales plateaus or reach their full potential. This stagnation not only affects the bottom line but can also lead to burnout and dissatisfaction, further hindering progress.
Navigating Personal Challenges
Coaching isn’t just about professional growth; it’s also a powerful tool for navigating personal challenges. Many women find themselves in relationships that no longer serve them, whether in their personal lives or in their professional networks. These relationships can be draining, both emotionally and mentally, and can hold them back from reaching their true potential.
A coach provides a safe and supportive environment to explore these issues, helping clients to gain clarity and take decisive action. The emotional cost of staying in an unfulfilling relationship can be immense, leading to feelings of frustration, low self-esteem, and even depression. Coaching helps women to recognise these patterns, set healthy boundaries, and move forward with confidence and purpose.
The journey of moving on from such relationships is not easy, but with the right support, it becomes manageable. Coaches offer practical tools and strategies to navigate this transition, ensuring that clients emerge stronger and more resilient. By addressing these personal challenges, women can free up emotional and mental energy, which can then be redirected towards achieving their goals.
Transforming Mindsets
At the heart of coaching is the power to transform mindsets. Negative beliefs can be a significant barrier to success, often rooted in past experiences or societal pressures. These beliefs can manifest as self-doubt, fear of failure, or a lack of confidence, all of which can hold women back from reaching their full potential.
Coaching helps to identify and challenge these negative beliefs, replacing them with empowering ones. Through techniques such as cognitive restructuring, visualisation, and goal setting, coaches guide clients towards a more positive and proactive mindset. This shift not only enhances personal well-being but also has a profound impact on professional performance.
Empowered with a new mindset, women are better equipped to take on challenges, seize opportunities, and drive meaningful change in their lives. The ripple effect of this transformation can be seen in all areas, from improved relationships to increased career success. The cost of not addressing these limiting beliefs can be significant, resulting in missed opportunities and unfulfilled potential.
The True Value of Coaching
In conclusion, coaching offers a comprehensive approach to personal and professional development. For businesswomen looking to boost sales, overcome personal challenges, and transform their mindsets, coaching provides the tools and support needed to achieve these goals. The investment in coaching is not just a financial one; it’s an investment in your future.
The cost of not seeking help from a coach can be far greater, leading to stagnation, unfulfilled potential, and emotional strain. By embracing coaching, women can unlock their true potential, drive meaningful change, and create a life that is both fulfilling and successful. So, why coaching? Because the benefits far outweigh the costs, and the journey towards growth and empowerment is one worth taking.
Contact meHERE for a FREE call.We can then talk about any issues you may have holding you back from achieving you goals. We will discuss how in just a few weeks you could be on the path to success in your business and personal life.

Women: Catalysts for a Better Future
For centuries, the world has been predominantly shaped by male leadership. While this has led to numerous advancements and achievements, it has also resulted in a range of global challenges including wars, economic crises, and environmental degradation. As we face these complex issues, it is becoming increasingly evident that we need a shift in perspective and approach. Women, with their unique strengths and perspectives, have the potential to drive this much-needed change and steer the world towards a more sustainable, equitable, and peaceful future.
The Legacy of Male-Dominated Leadership
Historically, men have held the majority of power in political, economic, and social spheres. This concentration of power has not been without its consequences. Here are some key areas where male-dominated leadership has led to significant issues:
1. Conflict and War: Throughout history, most wars have been initiated and led by men. The focus on power, control, and dominance has often overshadowed the importance of diplomacy and peaceful conflict resolution. The resulting loss of life, displacement of people, and destruction of infrastructure have long-lasting impacts on societies.
2. Economic Disparities: The global economy has been shaped by a competitive, profit-driven mindset that often prioritizes short-term gains over long-term sustainability. This approach has led to significant economic disparities, with wealth concentrated in the hands of a few while millions live in poverty. Inequality continues to grow, exacerbating social tensions and instability.
3. Environmental Degradation: Industrialization and technological advancements, primarily driven by male-led corporations and governments, have resulted in significant environmental harm. The relentless pursuit of economic growth has led to deforestation, pollution, and climate change, threatening the very existence of life on Earth.
4. Social Inequality:Patriarchal systems have perpetuated gender inequality, limiting women's opportunities and contributions in various sectors.It gets worse for women as they age. While men in mid life are seen as 'in their prime', women are often seen as 'past it' This has not only hindered women's potential but has also deprived societies of diverse perspectives and solutions to pressing problems.
The Unique Strengths Women Bring
Women bring a range of unique strengths and perspectives that can address the shortcomings of male-dominated leadership. These strengths are crucial for fostering a more balanced and sustainable world:
1. Empathy and Compassion: Women are often socialized to be more empathetic and compassionate, qualities that are essential for understanding and addressing the needs of diverse communities. This empathy can lead to more inclusive and humane policies and practices.
2. Collaboration and Teamwork: Women tend to emphasize collaboration and teamwork, valuing the input and expertise of others. This collaborative approach can lead to more holistic and innovative solutions to complex problems.
3. Long-Term Thinking: Women often prioritize long-term well-being over short-term gains. This perspective is crucial for addressing issues such as climate change and economic sustainability, which require long-term planning and commitment.
4. Resilience and Adaptability: Women have historically demonstrated resilience and adaptability in the face of adversity. These qualities are vital in a rapidly changing world where flexibility and resilience are key to overcoming challenges.
Areas Where Women Can Drive Change
To change the direction we are currently heading in, women need to step into leadership roles and drive change in several key areas:
1. Political Leadership: Women need to be actively involved in political decision-making processes at all levels. By advocating for policies that prioritize social justice, environmental sustainability, and peace, women can shape a more equitable and sustainable future. Increasing the representation of women in political offices can lead to more balanced and inclusive governance. ( note) In my opinion however, many women leaders are not the right people for the job. This is, I believe, because the RIGHT women do not step up, so we only have those who place personal gain above those in society they are elected to represent.
2. Economic Empowerment: Women's economic empowerment is crucial for reducing poverty and inequality. By supporting women entrepreneurs, ensuring equal pay, and promoting women in leadership roles within businesses, we can create a more inclusive and resilient economy. Women's unique perspectives can drive innovation and sustainable business practices.
3. Education and Healthcare: Women need to advocate for improved access to education and healthcare for all, particularly for marginalized communities. Education is a powerful tool for breaking the cycle of poverty and empowering individuals to contribute meaningfully to society. Access to quality healthcare ensures that everyone can lead healthy and productive lives.
4. Environmental Stewardship: Women can play a pivotal role in environmental conservation and sustainability efforts. By leading initiatives that promote renewable energy, such as nuclear power, conservation, and sustainable agriculture that use natural farming methods for example, and removing plastic from or oceans, and growing more trees that absorb carbon, women can help mitigate the impacts of climate change and preserve natural resources for future generations.
5.Social and Cultural Change: Women need to challenge and transform social and cultural norms that perpetuate inequality and discrimination. By promoting gender equality, diversity, and inclusion, women can create a more just and harmonious society. This includes advocating for the rights of all marginalized groups and fostering a culture of respect and understanding. This of course means those from other cultures must understand and respect the culture of the country they migrate to.This needs enforcing to ensure a proper integration into the host society and culture something clearly lacking in many Western countries.
The Power of Collective Action
Individual efforts are important, but collective action is essential for driving systemic change. Women must unite and collaborate across borders, sectors, and communities to amplify their impact. This collective action can take various forms:
1. Networks and Alliances: Women can form networks and alliances to share knowledge, resources, and support. These networks can amplify women's voices and influence in decision-making processes.
2. Advocacy and Activism: Women can engage in advocacy and activism to raise awareness and push for policy changes. By mobilizing communities and advocating for justice, women can drive significant social and political change.
3. Mentorship and Support: Experienced women leaders can mentor and support the next generation of female leaders. This mentorship can help young women navigate challenges, build confidence, and develop the skills needed to lead effectively.
4. Collaborative Projects: Women can initiate and participate in collaborative projects that address specific issues such as climate change, education, and healthcare. These projects can demonstrate the power of collective action and inspire broader societal change.
Conclusion
The challenges facing our world today are complex and multifaceted, requiring diverse perspectives and innovative solutions. Women, with their unique strengths and experiences, have the potential to drive the change we desperately need. By stepping into leadership roles, advocating for equitable policies, and fostering a culture of empathy and collaboration, women can help create a more sustainable, just, and peaceful world. The future depends on our ability to embrace and empower women as leaders and change-makers.

Despite significant progress in women’s empowerment, older professional women continue to face substantial obstacles in reaching leadership positions. These challenges are often a result of compounded ageism and gender bias, manifesting as limited mentorship opportunities, workplace stereotypes, and the dual burden of professional and familial duties. Stories like Patricia's and Anita's illustrate the subtle yet pervasive biases, where older women are undervalued, while their male counterparts are perceived as more adaptable and visionary.
The imbalance stems from systemic issues within traditional workplace cultures that fail to accommodate non-linear career paths, often disadvantaging women who take career breaks. Societal narratives and the scarcity of visible female role models further perpetuate the cycle of inequality. Systemic change is essential, calling for a redefinition of leadership criteria and policies that support women throughout their careers, fostering environments where women of all ages can lead and thrive.
To counter these challenges, women can leverage strategies such as self-advocacy and strategic networking to ensure recognition and alignment with organizational goals. Coaching also plays a crucial role, helping women identify their strengths, enhance communication skills, and navigate workplace politics, ultimately empowering them to overcome biases and claim leadership roles. Through resilience and strategic action, older women can shift the narrative and break through the glass ceiling with confidence.
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Turning 40 marks a significant milestone in a woman’s life, often accompanied by a newfound sense of clarity and purpose. This period invites a celebration of the wisdom and resilience accumulated over the years while providing the opportunity to grow in meaningful ways that resonate personally. It’s a time for women to focus on self-discovery, lean into passions that may have previously taken a backseat, and set boundaries to prioritize joy and fulfillment.
Life after 40 offers the freedom to pursue endless possibilities, whether it's advancing in careers, exploring new hobbies, or cultivating meaningful relationships. This stage serves as a powerful reminder that every phase of life holds potential for reinvention and new beginnings. Embracing this magic of self-discovery, women find themselves unbound by past schedules and more attuned to the joy of self-care.
With unparalleled confidence, women in their 40s live unapologetically and authentically, pursuing wellness, celebrating achievements, and finding courage to follow long-held dreams. This chapter is characterized by a deeper understanding of what truly matters, enabling them to step into leadership roles both personally and professionally. Ultimately, life after 40 is an exciting journey filled with purpose, balance, and joy, offering the freedom to redefine success and create a fulfilling narrative.